08 · Answer Engine Optimization
Answer Engine Optimization: Get Recommended by AI Search
A growing share of your customers never see ten blue links — they ask ChatGPT, Perplexity, or Google AI Overviews and get one answer. AEO is the practice of making sure that answer is you. We structure your site's data, content, and entity signals so answer engines can find, understand, and cite your business.
Proof, not promises
AEO we've already shipped.
Real projects — products we own and operate, and sites we built for clients — that show this work in practice.
What's included
- 01AI-visibility audit — are you being cited today, and for what
- 02Structured data (JSON-LD) and entity optimization
- 03FAQ and answer-first content that engines can quote
- 04Consistent business data across directories and profiles
- 05Content structured for extraction — clear questions, clear answers
- 06Monitoring for how AI engines describe your business
A good fit if…
- ✳Businesses that want to be ready before competitors figure this out
- ✳Companies with strong SEO that want to defend it as search changes
- ✳Local services people ask AI assistants about
Not sure? Ask us directly — we'll tell you if it's not a fit.
How AI assistants choose who to recommend
When someone asks an AI assistant for 'a good web designer in Peterborough' or 'a physiotherapist near Lakefield', the answer is assembled from sources the system trusts: your website, your Google Business Profile, directories, reviews, and articles that mention you.
If those sources are thin, inconsistent, or vague about what you do and where, the assistant either skips you or describes you wrong. AEO fixes the inputs.
What we actually change
We make your site machine-readable with structured data that names your business, services, service area, and proof. We rewrite key pages so each one answers a real question clearly in its first lines — the part answer engines quote.
Then we make your business details consistent everywhere they appear, because conflicting addresses, names, or service lists erode the confidence these systems need to recommend you.
Measured, not guessed
We keep a fixed list of the questions your buyers ask, run them through the major answer engines before we start, and re-run them after the work lands. You see exactly where you're mentioned, how you're described, and what changed.
Questions
AEO, answered.
Is AEO just SEO with a new name?
Related, but different. Search engines rank pages; answer engines synthesize answers. AEO focuses on structured data, extractable answers, and entity clarity so AI systems cite you correctly — or at all.
How do you measure it?
We run a fixed set of buyer questions through the major answer engines and track whether — and how — you're cited, then re-measure after the work lands.
Is it too early to invest in this?
The opposite — it's early enough that almost nobody in most markets is doing it. The businesses that establish entity clarity now will be very hard to displace later.
Does AEO replace SEO?
No. Answer engines lean heavily on the same signals that drive good SEO — a fast, well-structured site, a strong Google Business Profile, and reviews. AEO builds on that foundation rather than replacing it.
Related services
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Ready to talk aeo?
Tell us what you're trying to do. We'll tell you honestly what it takes — scope, approach, and whether you should build it at all.